I just saw a television commercial that was very disturbing. The commercial shows children at breakfast time and they are very disappointed at their drab toast that they have to choke down for their morning meal. I immediately thought, “Oh these poor kids! Their life must be so terrible. They have to eat toast for breakfast. Life is just the absolute pits.” And let’s face it; they have every reason to be in such a downer mood. Their mom serves them toast for breakfast
Next, we get the message that mom just seems to be out of options at this point. She literally has run out of ideas for breakfast and has nowhere to go and no one to turn to. She has obviously run completely out of options if the kids are looking at toast for breakfast. What is a mom to do? Her kids are not eating their breakfast!
Well not to worry everyone. She has suddenly come across the answer. She has come up with a brilliant idea. Here is where the commercial goes from bad to horrible, and from horrible to insulting. Pure insult. I was offended on a deep level when I was watching this train wreck unfold right before my eyes. They actually tried to have this idea of mom’s to somehow be what they call a “win-win”.
So, what is this magic thing that is going to turn this situation around and save the day? Why it’s Nutella! That’s right. The fantastic idea that this mom came up with is to serve Nutella on toast for breakfast. What? How is this a good idea? Knowing that this is the reaction of everyone that has a brain, two eyes, and is breathing, the commercial makes an attempt to take us over to the dark side.
Here is the pitch/reason/excuse…or whatever you want to call it. The mom goes on to tell us the upside to Nutella. What are the positives of Nutella you ask? Well, mom says that it is made with what can only be described as the jackpot of nutrition: Real hazelnuts, skim milk, and a hint of cocoa.
This lady just tried to sell me on the fact that because Nutella has in it hazelnut, milk, and chocolate, it is somehow good for you. No, the commercial does not come out and say that Nutella is “part of this nutritious breakfast”. She doesn’t even say that it is “part of this complete breakfast”. She tells me that it is “wholesome”. She uses the word wholesome. I looked up the definition of wholesome and found out that it means: 1. Conductive to or suggestive of good health and physical well-being, and 2. Conductive to or promotion moral well-being. Can someone please tell me how?
Just to reinforce the fact that I am not necessarily against to Nutella, I went to the cabinet, and got out the jar of Nutella. As I glanced at the ingredients, I noticed that in a serving of Nutella, it was basically two things, fat and sugar. Needless to say, I was crestfallen. It was a big blow in my hopes in finding something that was low in sugar and balanced in it’s macronutrients.
Not giving up, and giving this mom on TV the benefit of the doubt, I went to the micro-nutrients to see if they were loaded with natural occurring vitamins and minerals that I somehow didn’t know existed in this thing called the hazelnut.
Well, needless to say, I was devastated once again. I found that it contains 0% Vitamin A, 0% Vitamin C, and a whopping 4% Calcium and Iron. No other nutrients were listed. I don’t think they forgot to tell us anything about all the other vitamins and minerals that were not listed on the label. I’m going to go out on a limb and conclude that there simply are no other nutrients that need to be listed because Nutella has no other nutritional value to it.
I would have laughed, but it was just too pitiful. It was frightening to see. Let me say again at this point and I’m sure everyone can agree with me that Nutella is just about the most delicious spread you can ever enjoy. It is amazingly tasty. I do enjoy it once in a while.
Let me be perfectly clear. My problem is not with Nutella. The problem is how they are advertising Nutella. My problem is with the whole attitude, approach, and mindset of everyone involved. Please don’t try and tell me that it’s a wonderful wholesome product that should be consumed every morning for breakfast and that somehow it not only tastes good, but is somehow “suggestive of good health and physical well-being”. It’s not! It’s a treat. It’s dessert. It’s not breakfast. It is not balanced in it’s macronutrients and has little to no value in it’s micro-nutrients. It’s not a “win-win” for everybody involved. It’s actually a “lose-lose”.
It’s a loss for the kids because they have started the day off on the wrong foot. They have just gone all night without food and now they are going to put in their bodies something that is full of empty calories. It’s a loss for mom, because now she has either given up on life or has no idea in the world what is good for her kids to eat.
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